Great Book !!!!!!!!!!!!!!!!!!

I have read this book for few pages on my previous trips to singapore. Finally i did buy it !!!
The title is Dont Mess With The Logo, by Jon Edge and Andy Milligan.
This is a very unloaded book that can explain brand in such simple ways.
I mean Karen Post, The Branding Diva, is quite theoritic..and also Gitomer..

But this book really open my mind : that brand, branding, even brandy can be understood in a different point of view..in a simpler way..and also brand and branding are actually FUN !!!!

these are few pages of the book..
i really like the second quote.. A HAMBURGER BY ANY OTHER NAME COSTS TWICE AS MUCH..




*two thumbS up !! i also like Jack Trout, with his DIFFERENTIATE OR DIE !!


nice and tricky!! (dont forget the little TM..hahaha..)


and thiiiiiiiiiiiiisssssssssss is my fave quote from Stephen King..(no..still not that Stephen King)

What I Read These Days..

i finished reading the Buru Island Tetralogy (Buru Quartet) of Pramoedya Ananta Toer when i was in junior high school :

Bumi Manusia // This Earth of Mankind
Anak Semua Bangsa // Child of All Nations
Jejak Langkah // Footsteps
Rumah Kaca // House of Glass



Reading in library for school tasks, i didnt think that these books were so great..
then i bought another books from him named CALONARANG and PANGGIL AKU KARTINI SAJA, those two books were *two thumbs up.. :)
Feeling curious about him, i bought the new version of Buru Quartet, and started to read again..
My favorite character in this story is Nyai Ontosoroh, and i think i will post lots of thinks about her in this blog.. :)

New Book New Book

i love buying new book, especially about branding, marketing, and advertising.
i did buy this book in Kinokuniya, Ngee Ann City.
Hope i finish this book before i get another new one :)



Nice quote from this book : the man who invented computer didn't do it while sitting in front of computer.. :)